Born in Teruel and brought up in Madrid, Diego Herrero holds a degree in Business Administration and Management from the University of Alicante and he completed his training with an MFA (Master in Fine Arts) degree from TRACOR The Communication Arts Institute and the Design Thinking & Innovation Bootcamp at Miami Ad School.

He has worked as an Art and Creative Director for agencies such as Contrapunto BBDO, Bungalow25, El Laboratorio, Global Hue NEW YORK, J.Walter Thompson and LMDP. Diego Herrero has also worked as a Creative Director in the Marketing and Communication departments of Joma Sport International, the Royal Spanish Football Federation and the Spanish Football Selection.

Throughout his career he has worked for brands such as Mercedes-Benz, Chrysler Jeep, Smart, Lexus, Subaru, Iberdrola, Vodafone, Orange, Verizon USA, Microsoft, Fox Channel,  Digital+, Coronita, Mahou San-Miguel, Royal, La Fallera, NH Hotels, Banco Santander, Ibercaja, Banco Gallego, Metro de Madrid, Comunidad de Madrid, Junta de Andalucia, Partido Popular, Guggenheim Museum Bilbao, Once, Royal Spanish Football Federation, Spanish Football Selection, Joma International, IVI, Johnson & Johnson, etc. and has received recognition at national and international festivals such as Cannes, FIAP, El Ojo de Iberoamérica, El Sol and Club de Creativos, among others.